(formerly National Commodity Exchange Limited)
Raeda has over 14 years of experience in Marketing, Branding and Business Development of both financial and consumer products. She is a Member of the Chartered Institute of Marketing UK since 2008. She has been awarded the Brand Leadership Award by the World Brand Congress in 2010.
Raeda started off her career in Advertising. Shortly, she moved on to join Habib Oil Mills. Raeda spent 3 years of her professional life working for the Lakson Group for Cyber Internet Services where she played an essential role in increasing the customer base of the company. In 2004, Raeda joined Union Bank as a Product Manager for Mortgages where she was responsible for Product Development, Marketing and Business Strategy.
In 2006 Raeda joined the IGI Financial Services Group in the capacity of Group Marketing Head. She was also managing the Deposit product in the capacity of Head of Deposits. In 2009 Raeda took on the task of setting up the Wealth Management Division for IGI.
Raeda Latif joined the Pakistan Mercantile Exchange in December 2010 and is currently holding the position of Business Development and Marketing Head at the Exchange.
Raeda Latif holds a Masters degree in Linguistics along with an MBA in Marketing. Aside from her career pursuit she has been a visiting faculty member for MBA courses like Brand Management, Advertising and Marketing Management